Lower Pitched Voices Viewed as More Competent

Posted on 2012/12/122012/12/13 by Jason Hensel

Finally, something women and men can agree on together–both genders prefer leaders with masculine voices. The research comes from Rindy Anderson (Duke University) and Casey Klofstad (University of Miami), and was published in PLOS ONE.

…the researchers asked people to listen to the phrase “I urge you to vote for me this November” spoken by two voices that differed only in their pitch. They found that both men and women preferred female candidates with masculine voices. Men also preferred men with masculine voices but women did not discriminate between the male voices they heard. According to the authors, their results suggest that the influence of voice pitch on perceptions of leadership capacity is consistent across different domains of leadership and independent of social context.

“We often do not consider how our biology can influence our decision making,” Klofstad said. “The results of this study show that voice pitch–a physiological characteristic–can affect how we select our leaders.”

Why, then, do both genders prefer leaders with masculine voices?

“In the case of women’s voices, this bias could be a consequence of lower-pitched female voices being perceived as more competent, stronger, and more trustworthy,” the authors wrote in the study. “That is, these traits are perceived as positive in the context of leadership and could be the mechanism that leads us to prefer female leaders with lower voices. Additionally, the pitch of the female voice declines over the lifespan. Consequently, selection of female leaders with lower-pitched voices can result in the selection of women who are older, and perhaps more experienced at leading others. Stated differently, men and women may be biased to select older women as leaders, regardless of the type of position in question. In the case of men’s voices, men with lower-pitched voices are larger, stronger, and more aggressive. Again these traits are perceived as positive in the context of leadership, leading us to prefer male leaders with lower voices.”

Knowing this, would you change your vocal pitch to sound more like a leader?

(Story quotes from the Public Library of Science. Image via Flickr: cav… / Creative Commons.)

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Your Stock Photo is Distracting

Posted on 2012/12/03 by Jason Hensel

I recently saw a story online that says “Broadway plays written by women earn on average 18% more than those written by men.” It was a nice, short informative piece, and it raised the question of why aren’t more women playwrights produced on Broadway.

However, right before the story starts, there’s a stock photo of a woman looking at money. A woman in a jacket. A women with no shirt underneath that jacket. Take a look:

Of all the stock images out there in the world, why choose the one that features a shirtless female? It’s distracting. And yes, maybe it’s distracting because I’m a male. Still, to write a story about gender inequality and then post a picture that plays right into that is thoughtless.

Then again, maybe it was done on purpose, because sex sells. Either way, I found the dichotomy between the story and the image amusing, and a great reminder that when choosing photos, make sure they fit the theme of the story.

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Women Identified As More Depressed Than Men

Posted on 2012/11/19 by Jason Hensel

A couple of weeks ago, Christa and I were chatting about how a majority of anti-depression medicine providers market themselves to women. We thought it was interesting that every commercial you see on TV features a depressed woman. It’s one of those things you probably don’t think about until it’s pointed out to you. Then you see it all the time.

And now I’ve seen a new study that fits with this observance. According to research from Viren Swami at the University of Westminster in the U.K., correctly identifying signs of depression depends on the gender of the identifier and the depressed person.

Swami presented study participants with one of two fictitious subjects, Kate and Jack. Both were described in non-clinical terms as having identical symptoms of major depression, the only difference being their suggested gender. For example, a sample of the test reads, “For the past two weeks, Kate/Jack has been feeling really down. S/he wakes up in the morning with a flat, heavy feeling that stick with her/him all day. S/he isn’t enjoying things the way s/he normally would. S/he finds it hard to concentrate on anything.” Respondents were asked to identify whether the individual described suffered a mental health disorder, and how likely they would be to recommend seeking professional help to the subject in the test.

Men and women were equally likely to classify Kate as having a mental health disorder, but men were less likely than women to indicate that Jack suffered from depression. Men were also more likely to recommend that Kate seek professional help than women were, but both men and women were equally likely to make this suggestion for Jack. Respondents, particularly men, rated Kate’s case as significantly more distressing, difficult to treat, and deserving of sympathy than they did Jack’s case.

The researcher also found that individual attitudes towards depression were associated with skepticism about psychiatry and anti-scientific attitudes. According to Swami, their results are significant for initiatives aimed at enhancing mental health literacy, which should consider the impact of gender stereotypes and attitudes towards help-seeking behaviors.

Have you noticed a bias toward women and depression in ads? Do you think women suffer more than men from depression?

(Quotes from the Public Library of Science. Image via Flickr: Luis Sarabia / Creative Commons.)

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