content – Jason Hensel

The great improvisation teacher Del Close often said that performers should play up to their audiences, that they should treat them like poets and geniuses. This idea, though, shouldn’t be relegated to theater only. It should guide choices for anyone that creates and works with an audience, whether you’re a writer, a teacher, or an event planner.

Because here’s a truth: Like attracts like. If you cater your content for idiots, all you’ll ever get are idiots consuming your content.

Perhaps that’s what you want to do, and if so, great. Keep on keeping on. Personally, I’m unable to go down that path. I’ve always struggle with “write to an eighth-grade level” or “be overt with how it’s applicable to the audience.” To dumb down content, for me, is appalling.

The best part about improvisation is discovery. It’s an incredible feeling when you’re on stage and you discover that your ideas and actions match your co-performers’ ideas and actions. In other words, it’s magical when you hit upon group mind. It’s double magic, wizard-style, when that group mind spreads out into the audience. You can hear audience members gasp when you gasp. You can sense that they know it’s time for a callback at a particular moment and you do, too. And when the show is over, you get a rousing round of applause because everyone, on stage and off, discovered something magical together. The show will be unforgettable for a long time.

You can apply the same idea to writing and reading. In fact, reading is an action. A person may look passive reading a book or magazine, but she’s not. Her brain is making all sorts of connections and working in overdrive to sort out meaning and context. And guess what will make that book or magazine article memorable. Yep, discovery. Actively participating in the reading process, along with the writer who is pouring out info to guide you, makes for a much more fun and enjoyable experience.

You can’t have that, though, if you’re treated like a dummy. For example, consider if William Faulkner started off The Sound and the Fury with “This is a story about the disintegration of Southern values.” That takes the fun and mind growth out of reading it. Isn’t it more interesting and more rewarding as a reader to discover that on your own, to make that connection yourself or talking it out with others?

The question is: Do you want to create content that’s memorable, or do you just want to relay information? The answer depends on who you want as your audience. As I mentioned, if you want to continue with a passive audience, that’s fine. Me, though, I’m sticking with active participants, because through discovery comes change and enlightenment. And, really, this world could use more discoverers.

(Image via Flickr: John Goodridge / Creative Commons)

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If you’re anything like me, you bounce around various news and magazine sites daily on the Internet. It’s rare that I consume one site totally. I more often graze on information like a starving student at an all-you-can-eat buffet.

This is common for a majority of Internet users. According to new research from the University of Missouri, “Internet users often do not make the conscious decision to read news online, but they come across news when they are searching for other information or doing non-news related activities online, such as shopping or visiting social networking sites.”

“Incidental exposure to online news is becoming a major way for many people to receive information about news events,” said Borchuluun Yadamsuren, a post-doctoral fellow at the Reynolds Journalism Institute in the University of Missouri School of Journalism. “However, many people don’t realize how their news reading behavior is shifting to more serendipitous discovery.”

Yadamsuren surveyed almost 150 people and found that they experience online news in three different ways. The first way is specifically on news sites. The second way they’re exposed to news is via non-news sites and activities, such as social networking sites and checking email. The third way is by just happening upon news while conducting other Web searches.

Because of the many ways people come into contact with news, Yadamsuren believes organizations should have links to their stories on various Internet sites as much as possible.

Fair enough. But just having links doesn’t necessarily mean people are going to read it. For a perspective on that, we turn to an interesting piece called “The Top 5 Things That Bother Me About This Headline.”

In it, writer Alissa Walker questions how the Internet is changing the way she writes.

“…when I saw how a slight tweak to my text would make my page views skyrocket, I became a convert. Now, instead of organizing my thoughts into pithy paragraphs for readers, I engineer my words so they’re algorithmically attractive. I rewrite my headlines to make them more enticing to Google. I tag them with dozens of relevant phrases to boost my authority on specific topics. I add search terms to my text to further optimize my SEO ranking. I admit that I don’t totally understand what that last sentence even means.”

Meaning is what we writers and readers are constantly trying to find. What can I write that means something to someone? How do I find stories that mean something to me? There are no easy answers, because they rely on personal choices. You’re never going to write something meaningful if you’re creating quick-list articles. And you’re never going to read anything meaningful online if you’re always making the excuse that you don’t have time to read.

Where, then, is that middle ground? How do you find meaningful stories for yourself? What attracts you to online stories and news?

(Photo via Flickr: Mike Licht / Creative Commons)

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