One of blogging’s cardinal rules is to always to let a reader know the importance of an entry, to tie content together. For example, if I work in the dog-walking industry and I post an entry on our company’s official blog about, let’s say, NASA, then I should state up front why it’s important you read the blog entry and how it’s relevant to you in the dog-walking industry.
I’d like to respectfully disagree with that nonsense. You’re not a baby. You’re an intelligent reader who knows how to make connections between topics. There’s no need for me to hold your hand when you’re reading.
Think about it. Wait. That’s exactly what this content-tying rule is helping you not do. It takes away thought. It takes away the opportunity for readers to do some of the work themselves. Reading is a partnership between the writer and the reader. The content-tying rule negates that partnership.
“Oh, but people don’t have time to read much nowadays, so you need to tell them why what they’re reading is important,” I can hear you say. You know what? If they don’t have time to read and think, then I don’t want them reading my writing. I write for readers who are thinkers (this is not to suggest that I write esoteric things). I write for people who don’t need to be hand-held and overtly pointed out things. I write for people who take responsibility for their reading.
My stance is not a popular one in this day of quick reads and SEO needs. But I’m not in it for that. I’m in it for the long haul. I’m in it to get you to think for yourself.
What kind of reader are you?
(Photo credit: close to spectacular / creative commons)