You may be embarrassed by being embarrassed, but that’s not a bad thing. In fact, it makes you more trustworthy.

“Embarrassment is one emotional signature of a person to whom you can entrust valuable resources,” said University of California Berkeley social psychologist Robb Willer, a coauthor of a study published in this month’s online issue of the Journal of Personality and Social Psychology. “It’s part of the social glue that fosters trust and cooperation in everyday life.”

The researchers conducted a few experiments to get to their findings.

In the first experiment, they videotaped 60 college students recounting embarrassing moments such as public flatulence or making incorrect assumptions based on appearances. Typical sources of embarrassment included mistaking an overweight woman for being pregnant or a disheveled person for being a panhandler. Research assistants coded each video testimonial based on the level of embarrassment the subjects showed.

The college students also participated in the “Dictator Game,” which economics researchers use to measure altruism. For example, each was given 10 raffle tickets and asked to keep a share of the tickets and give the remainder to a partner. Results showed that those who showed greater levels of embarrassment tended to give away more of their raffle tickets, indicating greater generosity.

Researchers also surveyed 38 Americans whom they recruited through Craigslist. They asked survey participants how often they feel embarrassed. They were also gauged for their general cooperativeness and generosity through such exercises as the aforementioned dictator game.

In another experiment, participants watched a trained actor being told he received a perfect score on a test. The actor responded with either embarrassment or pride. They then played games with the actor that measured their trust in him based on whether he had shown pride or embarrassment.

The results consistently showed that embarrassment signals people’s tendency to be pro-social.

“You want to affiliate with them more,”  said Matthew Feinberg, a doctoral student in psychology at UC Berkeley and lead author of the paper. “You feel comfortable trusting them. Moderate levels of embarrassment are signs of virtue. Our data suggests embarrassment is a good thing, not something you should fight.”

How easily do you get embarrassed?

(Story materials provided by the University of California Berkeley.)
(Photo credit: Sarah Rebecca / Creative Commons)