The future of radio?


The Dallas Observer‘s Robert Wilsonky reports on George Gimarc‘s latest radio idea: Radio SASS.

Here’s a teaser to the article:

“The SASS stands for ‘Short Attention Span System,’ because no song in Gimarc’s new format will last longer than two minutes–no, not even ‘Stairway to Heaven.’ Imagine your favorite song reduced to verse-chorus-verse-adios. No dickin’-around guitar solos. No wankin’-off drum solos. No nothing except the meat of the song, shorn of the gristle. In and out. Wham and bam.”

As a fan of short songs, I’m curious if this idea would work. As a musician, though, I’m also concerned about the manipulation of my “art.”

Still, listening to it, the format sounds fantastic.

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1 thought on “The future of radio?

  1. Two minutes? Yawwwwwwwn. I can’t concentrate for two whole minutes on a piece of music. I want “The Thirty Thecond Thtathion – all Napalm Death, all the time.”

    Much better.

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